Strategic Marketing Services

As Marketing Consultants Squawk can provide custom solutions that are made up of all or some of the following elements

Strategy Development
Successful marketing is anchored with strategy. For some company's the strategy is developed and in other cases it isn't. Squawk can help develop a winning marketing or business strategy.

Marketing Plan
A marketing plan is a critical document for successful go-to-market efforts. A marketing plan looks at the industry, the market, the competition, a company's products and services and the other marketing elements that are critical to a successful implementation. Squawk will build a marketing plan that is executable and driven from the business strategy.

Competitive Analysis
Competition is the essence of a market. It's imperative that a business knows its competitors and understands its competitive position and its competitive and comparative advantage. This information will be gathered from the market and from the customers. This is an essential part of the marketing plan and will provide insight which will lead to advantage.

Product Plan
For company's looking to introduce a new product or for those looking to increase the market share of an existing product, a product plan is critical. The product plan is a sub-set of the overall marketing plan looking more specifically at the market space being targeted. This includes competitive analysis, pricing, and promotional recommendations.

Reporting & Metrics
It's essential to understand the measures of performance and the measure progress in that regard. The programs designed will all have relevant metrics associated with performance and reporting to understand progress. Reporting can be done on an exception basis or by time period. Reporting will be customized to fit the requirements of the various users.