CRM - Customer Relationship Management

As CRM Consultants Squawk can provide custom solutions that are made up of all or some of the following elements

Customer Profiling
Many businesses don't have a customer profile. When asked, they are able to describe their customers in general terms, but don't have good data that really defines the customer, data that helps them get more good customers. Squawk helps businesses build a customer profile, improve on an existing one and show how this can lead to incremental revenue through lead generation, cross-sell and up sell opportunities.

Lead Generation
Not just any leads but quality leads. We will help businesses get more leads that can be converted to sales. This may free up your sales people's time to spend more time with the customers. Squawk has a time tested lead generation engine that works in almost any situation. The lead generation engine is built against the customer profile and will feed the sales funnel and the Marketing Information System.

Sales Force Tracking
We can help determine the appropriate stages for your sales process. By breaking down the sales process into parts we're better able to determine the effectiveness of the process, the products and the people. The analysis from this process feeds an improvement loop which can increase incremental revenue.

Competitive Analysis
The customer profile exercise will give us valuable market and competitor information but that won't be enough to really assess the market and see how they are doing, what they're doing right, and more importantly what they're doing wrong. The other important perspective is to understand how your customers feel about your competitor. We will build extensive profiles to understand the facts that matter.

Statistical Analysis & Data Management
As we've moved into the digital and information age, data management has become a critical function. Using statistical analysis we'll perform predictive modeling on your data. Using regression analysis we'll look for predictive patterns in your customer data. This data can help to identify cross-sell or up sell opportunities and customers at risk..

Software Solutions
Squawk has hands on experience with a number of leading CRM software providers including Onyx, Microsoft CRM, Salesforce.com, and ACT!